Pure Power Botanicals is a line of dietary supplements comprised of CBD and a variety of other herbal extracts designed to take full advantage of the body’s endocannabinoid system. Cousins and Co-Founders, Don McLaughlin and Sean McCabe, found themselves at high points in their careers and simultaneously low points in their lives. Don struggled with substance abuse, as many Americans do, and Sean had a near death experience. Upon recognition of his condition, Don made the decision to pursue a healthy lifestyle, which led him to incorporate CBD into his routine. Sean suffered a traumatic head injury around the same time Don had begun to learn about the endocannabinoid system, so naturally Don recommended that Sean try CBD as well.
The pair quickly began to realize that an opportunity lay before them and decided that it was time to leave their careers to develope Pure Power. Drew and Cameron dig into their story and discuss the path that led them to formulate Pure Power. We also ask Don and Sean what the endocannabinoid system is and why it is important to individuals who lead an active lifestyle or are professional athletes. What we come to realize, however, is that the line of Pure Power supplements could have a positive effect on the quality of life of anyone who decides to work them into their routine.
Don has written a book called Plants, Power and the Endocannabinoid system that is available on Amazon. We all have an endocannabinoid system that helps regulate and balance our physiological systems, however it wasn't discovered until the early 1990’s and more research needs to be performed to truly understand the potential contained within it. Don discusses how hemp derived CBD plays a role in balancing and optimizing the endocannabinoid system and how impactful it can be for athletes seeking a higher level of energy, more complete recovery, and comprehensive pain relief.
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Plants, Performance and the Endocannabinoid System: 21st Century Sports Medicine - Don McLaughlin & Doug Brown